The brand ad we created to launch the Center Parcs brand to the Irish market, in advance of our first Center Parcs opening in Longford Forest in August 2019. As a proposition it was an unknown product to the majority of the Irish public. So it was important to show the variety of activities on offer, most notably the togetherness of a family as they have epic fun together.
Alongside this we created a 20 youtube bumper ads that showcased all the individual selling points of Center Parcs, the fact that it’s a seasonal destination, the fact that there are over 100 activities, the fact that it’s a destination families will enjoy regardless of sometimes inclement Irish weather. A selling point we brought to life in one of the OOH executions also.
TVC Director: Henry Mason – Antidote
Creative Director: Emmet Wright
TVC Copywriter: Mick Loftus
OOH Copywriter: Andrew McNulty
Photographer: Alex Telfer