Screen Shot 2019-03-30 at 16.13.40

Center Parcs Ireland: Epic Family Time

The brand ad we created to launch the Center Parcs brand to the Irish market, in advance of our first Center Parcs opening in Longford Forest in August 2019. As a proposition it was an unknown product to the majority of the Irish public. So it was important to show the variety of activities on offer, most notably the togetherness of a family as they have epic fun together.

Alongside this we created a 20 youtube bumper ads that showcased all the individual selling points of Center Parcs, the fact that it’s a seasonal destination, the fact that there are over 100 activities, the fact that it’s a destination families will enjoy regardless of sometimes inclement Irish weather. A selling point we brought to life in one of the OOH executions also.

96 sheet pool

240 sheet pool 3

96 sheet tree trekking

TVC Director: Henry Mason – Antidote
Creative Director: Emmet Wright
TVC Copywriter: Mick Loftus
OOH Copywriter: Andrew McNulty
Photographer: Alex Telfer