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Bringing Drama to Life

Human statues would be erected in specific public spaces throughout the city. These places relate to their stories. Onsite dramatisations relating to the tv characters would be staged at specific times to capture public attention. These dramatisations and public reaction would be recorded in a series of viral videos for online sharing with the intention of making the public aware of the premieres of each of the programmes & Eircom’s sponsorship of same.

ICAD UPSTARTS:
DDFH&B

Client:
Eircom

Create a series of TV stings that promote Eircom’s sponsorship of three flagship drama series; The Fall, Love/Hate & Citizen Charlie. The campaign I devised is entitled Eircom: Bringing Drama to Life.
Eircom sting 1Eircom sting 2Eircom Sting 3
The Experiential Part of the Campaign

Human statues would be erected in specific public spaces throughout the city. These places relate to their stories. Onsite dramatisations relating to the tv characters would be staged at specific times to capture public attention. These dramatisations and public reaction would be recorded in a series of viral videos for online sharing with the intention of making the public aware of the premieres of each of the programmes & Eircom’s sponsorship of same.

Experiential_1 Experiential_2